최신CMA Certified Professional Category Manager (CPCM) - Category-Manager무료샘플문제

A. To predict future sales trends based on historical data

B. To group similar stores, shoppers, or products

C. To identify products shoppers switch to when their first choice is unavailable.

D. To identify co-purchase patterns, such as chips and salsa.

A. 30%

B. 66%

C. 50%

D. 100%

A. The percentage of households within a defined group or market that have purchased a specific product category within a given timeframe.

B. The proportion of a household's total spending allocated to a specific product category.

C. The average number of products purchased by each household within a specific category over a given timeframe.

D. The total revenue generated by a specific product category across all households in a market.

A. Total Sales x ACV Weighted Distribution

B. ACV Weighted Distribution - Total Sales

C. Total Sales / ACV Weighted Distribution

D. ACV Weighted Distribution / Total Sales

A. To compare the production costs of different product sizes.

B. To calculate the profit margin for each product size.

C. To evaluate how unit price decreases as purchase quantity increases, quantifying savings per unit.

D. To determine the total revenue generated from all product sizes.

A. Broad Assortment Strategy

B. High Low Strategy

C. First to Market Strategy

D. Market Coverage Strategy

A. K-Means clustering

B. Exponential smoothing

C. Moving averages

D. Regression analysis

A. Decisions that remain constant throughout the category planning cycle, such as product assortment and shelf space.

B. Tactics that are changed often during a category planning cycle, such as temporary price reductions, ads, and displays.

C. Strategies focused on long-term category growth, such as brand positioning and market expansion.

D. Tactics that are only applied to niche segments within a category, such as premium product lines.