Adobe AD0-E560 실제 시험문제 및 답변

문제1
How can you scale a Marketo Engage instance for global campaigns?

A. Consolidate all campaigns into a single workspace

B. Avoid using dynamic content

C. Use Smart Lists for all segmentations

D. Create separate workspaces for each region

정답: D

문제2
A company has recently hired an Adobe Marketo Engage Administrator to review their Marketo channels for reporting. The administrator finds in their review that the webinar event invites, follow ups, and links to recording post-event are all set as separate Email Programs with an additional steps of 'attended' and 'RSVP'd' on the newsletter channel to be used depending on the email type. When the administrator asks why, they find out it is because there has not been an integration to their webinar system, and will not be one for two weeks due to circumstances beyond the administrator's control. There will be another webinar in four days.
What is the problem of this setup from a reporting perspective?

A. It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.

B. It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.

C. There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.

D. There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.

정답: A

문제3
A business is noticing that their MQL trigger campaign for Lifecycle Processing runs twice after a hand raise form conversion. An MQL Type field is stamped during this trigger process, and the value is being overwritten from 'Hand Raise' to 'Scoring' the second time through. The MQL trigger campaign has two filters listening for a hand raise form conversion and for the person score threshold being met. The Marketo Engage consultant notices that the scoring model is fast tracking hand raise conversions, leading to race conditions and a person qualifying for the MQL trigger campaign again when the score is increased.
Which option should the consultant recommend first to prevent records from processing twice?

A. Disable the scoring model for hand-raise conversions to avoid conflicts

B. Remove the person score trigger filter from the MQL trigger campaign

C. Update the smart campaign qualification settings to run once per hour

D. Use a Wait step and a Remove from Flow step at the beginning of the campaign flow

정답: C

문제4
An Adobe Marketo Engage Administrator for a software company that sells cloud-based solutions to enterprise customers has to prepare a presentation for the Board of Directors meeting next month, where the following questions will be answered:
* How many marketing-qualified leads (MQLs) do I have?
* How long does it take for a new lead to become an MQL?
* What is my conversion rate for MQLs to opportunities?
How should the administrator use Marketo Engage to create the process and Marketo Engage reports that will answer these questions?

A. Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Ensure that the transition rules have a trigger
Use People by Revenue Stage report

B. Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Ensure that the transition rules have a trigger
Use the Success Path Analyzer report

C. Build a Revenue Cycle Model (RCM), and use Smart Lists to create the reports

D. Build a Revenue Cycle Model (RCM)
Create transition rules for each stage
Set Google AdWords Conversions in the Revenue Model
Use the Opportunity Influence Analyzer report

정답: B

문제5
An Adobe Marketo Engage Consultant is reviewing all programs in an instance.
Each campaign in each program contains at least three flow steps:
If Acquisition Program is Empty, change Acquisition Program to the current program's name Change the status in the program (based on the action) Write an Interesting Moment These flow steps happen in almost every campaign.
How can the Consultant edit the programs for scalability and efficiency?

A. Create global Interesting Moments campaigns based on specific triggers and using tokens.

B. Remove the program status change because this will be handled by the Acquisition Program update.

C. Use program-level templates to standardize campaign flows and tokens.

D. Create a global program and coordinating campaigns to update the acquisition program to the latest program touched.

정답: A

문제6
A multinational organization migrated to Marketo Engage 4 months ago. On average, they send 350,000 emails per month and have good email engagement rates, but they want to improve deliverability. An initial review of their Marketo Engage implementation identified that SPF and DKIM has been configured and is verified.
Which two recommendations would be made for improving the company's deliverability? (Choose two.)

A. Reduce the number of links and images in email assets to prevent them from being seen as spam

B. Create a suppression smart list for invalid and suspended people and exclude this smart list from all cohorts

C. Move to a dedicated IP address for easier monitoring and resolution of delivery issues

D. Implement a bounce management program in Marketo Engage to proactively suspend records who bounce multiple times

E. Set up DMARC reject policy to prevent unauthorized sending from the company's domain

정답: C,D

문제7
After evaluating global operations, the Marketing Operations team for a mid-sized organization determines that changes must be made to how many operational processes are running in their Adobe Marketo Engage instance. Some processes that cleanse and enrich the data being synced to Marketo Engage from Salesforce must be retired. The team negotiates a new process with Sales Operations to make values in certain data fields compulsory before a salesperson can save a new Contact in the CRM.
Before pushing this change live, which stakeholders must be enabled in the new process?

A. CMO, CFO, Sales Operations, Head of Sales, and the Marketing team

B. Sales Operations, Sales Representatives, Sales Managers, and Data Analysts

C. Marketing team, Sales Operations, and the Head of Sales

D. The CMO, Data Analysts, the Head of Sales, and the Marketing team

정답: B

문제8
Which groups typically require customized training in Marketo? (Choose two)

A. Marketing Specialists

B. Sales Executives

C. Data Analysts

D. IT Administrators

정답: A,D

최신Adobe Marketo Engage Architect Master - AD0-E560무료샘플문제

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