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최신 Facebook Certified Professional 600-101 무료샘플문제:

1. A small, local online community of 5,000 members is launching a major outreach project to double membership by the end of the year. The community is focused on physical activity and doesn't show preference for any age group or gender.
The community is based on Facebook and uses a group as the primary hub where people can connect.
What's the most efficient way for the community manager to expand local reach?

A) Launch a referral program for current members to invite their neighbors to join the community
B) Place targeted ads for potential members using fitness and wellness interest targeting
C) Partner with a national newspaper and publish an article about the community
D) Encourage the moderation team to comment more on the content

2. A well-established community of over 50,000 reports a universally high satisfaction rate from members via surveys and polls. However, a contingent of 2,000 members plan to form their own community organization due to ideological disagreements within the incumbent community. The new community has a similar mission but different branding. The members of the new community want to continue to participate in the existing community but put more effort into the new organization.
How should the incumbent community manager proceed?

A) Continue to focus on the original community
B) Remove the members who are joining the new community
C) Create a post that discourages members from joining the new community
D) Link to the new community and encourage people to join it

3. A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?

A) Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
B) Research all existing podcasts in the industry and find content that has not been produced previously
C) Analyze the best-performing content across the current social media presence for potential reuse in the podcast.
D) Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.

4. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A) Record the total number of campaign comments through native insights
B) Determine the sentiment by scanning positive and negative comments
C) Measure the engagement rate on the influencers' posts
D) Analyze the reach of exhibition-related posts through Ads Manager

5. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?

A) Website traffic Sentiment Audience growth
B) Reach Audience growth Sentiment
C) Reach Website traffic Audience growth
D) Reach Sentiment Website traffic

질문과 대답: